Home / Content & Social / Content Strategy

Social Media Growth System in 7 Phases

Runs your social media like a senior strategist across seven phases: audit of the last 30 days, platform strategy, a 30-day content plan, ready-to-post captions, an engagement plan, a competitor gap analysis and a weekly performance review.

social media auditplatform strategycontent calendarengagementcompetitors
  1. Phase 1 — Audit of the last 30 days
    Role: you are a senior social media strategist.
    
    Here is all the content I published in the last 30 days on every platform:
    [paste your content]
    
    Task: audit all of it. Tell me:
    1. what is working
    2. what is holding back my growth
    3. the one change with the highest impact that I can make before my next post
  2. Phase 2 — Platform strategy
    Role: you are still my senior social media strategist.
    
    Task: build a complete strategy for these platforms: [platforms].
    
    For each platform, specify:
    - the content type that performs best
    - the ideal posting frequency
    - the best times to post
    - one growth tactic to put in place this week
  3. Phase 3 — 30-day content plan
    Role: you are still my senior social media strategist.
    
    Task: build my full content plan for the month on [platforms]: 30 days, with one post each day.
    
    For every day give: topic, format, platform, hook angle and core message. Present it as a table. Take every decision for me; do not leave options open.
  4. Phase 4 — Ready-to-post captions
    Role: you are still my senior social media strategist.
    
    Here are my content ideas for this week:
    [paste your ideas]
    
    Task: write a complete, ready-to-post caption for each idea.
    
    Rules:
    - under 150 words per caption
    - structure: hook first, value in the middle, call to action at the end
    - optimize for saves and shares, not only for likes
  5. Phase 5 — Engagement strategy
    Role: you are still my senior social media strategist.
    
    Task: build a full engagement strategy for [platforms]. Include:
    1. how to reply to comments so that reach grows
    2. how to use stories to send people to my profile
    3. one engagement action to repeat every day whose effect builds up over time
  6. Phase 6 — Competitor gap analysis
    Role: you are still my senior social media strategist.
    
    Here are 3 competitors in my niche, [niche]:
    [paste their handles or examples of their content]
    
    Task: analyze what each one does well and what each one does badly. Then identify 3 content angles that none of them covers and that I could claim straight away.
  7. Phase 7 — Weekly performance review
    Role: you are still my senior social media strategist.
    
    Here are this week's posts with their performance data:
    [paste posts and data]
    
    Task:
    1. tell me what the algorithm rewarded
    2. tell me what to stop doing right away
    3. give me a numbered list of 5 precise decisions for next week whose impact on my growth builds over time
Download pack .md
More in Content Strategy
10 Collaboration Content Ideas With Outreach AnglesNewContent StrategyHelps you grow through collaborations: 10 co-created content ideas for your brand, outreach angles to pitch partners and how to structure each collaboration.
My brand: [describe brand]

Goal: grow my audience through content collaborations.

Task: give me
- 10 co-created content ideas
- outreach angles
- how to structure the collaboration
10 Contrarian Angles for Your IndustryNewContent StrategyFinds 10 beliefs in your industry that are wrong or oversimplified and gives, for each, the common belief, the counter-argument and a content hook.
Industry: [industry]

Task: find what people in this industry commonly say that is wrong or oversimplified, and give me 10 contrarian angles. For each angle provide:
- the common belief
- the counter-argument
- a content hook

Present them as a table.
10 Post Angles from a Single TopicNewContent StrategyTakes one topic and spins it into 10 different angles for posts with high share potential, covering at least a story, a controversial take, a step-by-step guide, a myth debunk, beginner advice and a common mistake.
Topic: [topic]

Task: turn this single topic into 10 different angles for posts that have strong viral potential.

The 10 angles must include at least these:
- a storytelling angle
- a controversial opinion
- a step-by-step guide
- a myth debunk
- advice for beginners
- a mistake people make

Output: a numbered list of 10 angles. For each one give the angle type and a one-line description of the post.
10-Episode Video Series With a Binge-Worthy ThreadNewContent StrategyDesigns a 10-episode video series for your platform and topic: series name, overall narrative, episode titles with short descriptions and the hook that keeps viewers watching episode after episode.
Platform: [platform]
Topic: [topic]

Task: create a 10-episode video series. Include:
- series name
- the overarching narrative
- episode titles
- a brief description for each episode
- the binge-worthy thread that ties them together
14-Day Multi-Channel Content Distribution PlanNewContent StrategyPlans 14 days of distribution for a piece you just published, across email, partnerships, organic social, paid amplification and communities.
What I just published: [content type]
Topic: [topic]

Task: build a 14-day distribution plan across every channel: email, partnerships, organic social, paid amplification and communities.