Old Content Audit: Update, Merge, Redirect or Delete
Reviews your old content on a topic and decides for each piece whether to update, merge, redirect or delete it, with specific refresh actions and SEO improvements.
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12-Month SEO Strategy from Customer Profile to KPIs in 9 Phases9 phasesNewSEOBuilds a year-long SEO plan in nine phases: ideal customer profile, 50 seed keywords by funnel stage, competitor keyword gaps, 5 hub-and-spoke clusters, a 12-month calendar, 10 BOFU page outlines, a 90-day backlink plan, a technical audit checklist and 15 KPIs.
- Phase 1 — Ideal customer profile
Role: you are an SEO strategist. Task: create a detailed ideal customer profile (ICP) for a business in the [industry] industry. Cover: - their pain points - what triggers a purchase - how they search - the 5 questions they most often type into Google
- Phase 2 — Seed keywords by funnel stage
Business: [industry / business] Ideal customer profile: [paste the ICP] Task: starting from this customer profile, list 50 seed keywords that this customer would type into a search engine. Group them by topic cluster and by search intent (TOFU / MOFU / BOFU).
- Phase 3 — Competitor keyword gaps
Competitors: [competitor 1], [competitor 2], [competitor 3] Task: study these competitors and find 20 keywords they already rank for that I should go after too. Order them by how realistic the difficulty is for a site with DR 30.
- Phase 4 — Hub-and-spoke content clusters
Business: [industry / business] Task: plan 5 hub-and-spoke content clusters for my SEO strategy. For each hub: - 1 pillar page - 8-10 supporting articles - the target keyword of every page and article
- Phase 5 — 12-month content calendar
Business: [industry / business] Task: build a content calendar covering 12 months, with 5 pieces of content per month. Order of priority: BOFU content first, MOFU next, TOFU last. For every piece, give: keyword, format, funnel stage, month of publication. Present it as a table.
- Phase 6 — BOFU service page outlines
Business: [industry / business] Task: write detailed outlines for 10 service pages aimed at the BOFU stage. Each outline contains: - the H1 - the H2s - FAQs - suggested internal links - a meta description - clear calls to action
- Phase 7 — 90-day backlink plan
Site: a [industry] website Task: create a backlink strategy covering 90 days. Include: - the types of links to pursue - the DR ranges to target - angles for outreach - 5 outreach email templates that I can adapt
- Phase 8 — Technical SEO audit checklist
Platform: [WordPress / Webflow / Shopify] Task: write a checklist for a technical SEO audit, tailored to a site built on this platform. For every item, give its priority level and explain how to fix the problem.
- Phase 9 — Monthly KPI tracking
Business: [industry / business] Task: list the 15 most important SEO KPIs to track every month. For each KPI, explain: - what it measures - which tool to measure it with - what a good value and a bad value look like Present it as a table.
Keyword List Into a Prioritised Content MapNewSEOTakes your target keywords and recommends for each a format, search intent, title and estimated difficulty, sorted by expected impact.
My target keywords: [list] Task: for each keyword recommend: - format - search intent - title - estimated difficulty Sort the list by impact, highest first, and present it as a table.
On-Page SEO Optimization for One Target KeywordNewSEOOptimises a pasted article for a target keyword: title tag under 60 characters, meta description under 155, 3-5 heading ideas, 5 internal link ideas, 3 extra sections worth covering and sentences to rewrite for natural keyword flow.
Role: you are an SEO content specialist. Target keyword: [target keyword] Article: [paste the article] Task: optimise the article for this keyword and deliver: 1. Title tag: fewer than 60 characters, keyword placed near the start 2. Meta description: fewer than 155 characters, keyword used naturally 3. 3–5 H2/H3 heading suggestions built on variations of the keyword 4. 5 internal linking ideas (topics or pages worth linking to) 5. 3 additional sections worth adding (sub-topics or questions the article ought to cover) 6. Any sentences worth rewriting so the keyword flows better without feeling forced, shown as original → rewritten
SEO Topic Cluster With Pillar Page and Linking PlanNewSEOBuilds a topic cluster around your main keyword: a single pillar page idea, ten cluster topics each tied to long-tail keywords, the search intent of each and an internal linking strategy.
Main keyword: [main keyword] Task: build a topic cluster around it. Give me: - 1 pillar page idea - 10 cluster topics, each with long-tail keywords - the search intent for each topic - an internal linking strategy