## Phase 1 — Homepage

My business: [what you do, who you help]

Role: you are a brand copywriter.

Task: write my homepage. It has to make three things clear: the work I do, the people I serve and why that work matters.

## Phase 2 — About page

My business: [what you do, who you help]
My story: [key points of your story]

Task: write my About page. Tell my story in a way that creates an emotional connection with my audience.

## Phase 3 — Services page

My business: [what you do, who you help]
My offers: [list your offers]

Task: write a Services page that presents my offers, covering for each one its benefits, its features and a strong call to action.

## Phase 4 — FAQ

My [product/service]: [describe it]

Task: write the FAQ section for it, based on the objections and questions customers raise most often.

## Phase 5 — SEO meta titles and descriptions

My business: [what you do, who you help]
Pages of my site: [list the pages]

Task: for each page of the site, write a meta title and a meta description optimized for SEO.

Output: a table with the columns Page, Meta title, Meta description.

## Phase 6 — Copy and layout tips

My business: [what you do, who you help]

Role: you are a UX strategist.

Question: which copy and layout choices will keep visitors scrolling down the page and get them to take action?