Lead magnet: [lead magnet]
Audience: [audience]
Problem it solves: [problem]

Task: write three ad variants for this lead magnet. Each one includes:
- a hook that stops the scroll
- 2 to 3 sentences explaining the value
- a clear call to action

Rules:
- body copy under 100 words
- specific to this audience and this problem
- no questions, no exclamation marks