## Phase 1 — Authority leaks

Act as my brand strategist.

My brand: [describe your brand, niche and audience]

Task: pinpoint the places where my positioning weakens my authority, and explain each one.

## Phase 2 — Campaigns competitors would fear

Act as my brand strategist.

My brand: [describe your brand, niche and audience]

Task: propose 3 campaign ideas bold enough to make my competitors uneasy.

## Phase 3 — Niche audit

Act as my brand strategist.

My brand: [describe your brand, niche and audience]
My niche: [niche]

Task: audit this niche. Where are most brands in it getting lazy or cutting corners?

## Phase 4 — Unmistakable point of view

Act as my brand strategist.

My brand: [describe your brand, niche and audience]

Task: refine my brand's point of view until no one could mistake it for anyone else in my space.

## Phase 5 — Emotional path to purchase

Act as my brand strategist.

My brand: [describe your brand, niche and audience]

Task: map the emotional shifts my audience has to go through before they are ready to buy.

## Phase 6 — The vanishing test

Act as my brand strategist.

My brand: [describe your brand, niche and audience]

Task: imagine my brand disappeared tomorrow. What gap would it leave behind, and what does that gap reveal about the value I truly offer?